Marketing and Branding
Branding & Marketing Project
The Project
Kinetics Home Theater Division is well known in the industry for helping to create high-performance home theaters. Between home automation and needs for privacy, the market is shifting. In the past, acoustical performance and noise control were focused on home theater. Now the entire home can become a sanctuary for the ears.
THE CHALLENGE
To produce a brochure that was relevant to homeowners unfamiliar with the benefits of sound quality and noise control.
The Solution
This high-end brochure focused on the luxury home market builders, home theater consultants, and homeowners. The goal was to attract ‘customers’ through clean and well-organized content, design and educate through thoughtful messaging. The design was treated more like a trend or lookbook vs. a product brochure. On every page, the messaging had to be relatable to the’ needs of the homeowner and reinforced with client stories.
Conceptually, the piece needed to match the pedigree of other marketing materials for the luxury home and interior design markets.
Engaging home owners and builders to see the value in specifying before the first brick is laid results in a better home experience.
Additional Projects
ACOUSTIC Brochure for ARCHITECT and interiors
This high-end brochure helps the consultants showcase the products in living spaces, while helping them navigate through technical information easier for a more impactful presentation for the end user.
Partner with marketing and engineering to elevate products and address the challenges of reaching target markets, while respecting existing relationships with acoustical consultants.
Results have elevated the brand and increased specifications and profits.
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Home Noise Work BOOK
Oftentimes, clients are not able to visualize the application of sound control because it is constructed inside the wall. This brochure starts out showing how sound can travel through a home. Then for assistant to noise consultants the brochure showcases products that treat the noise issue and vastly reduce the sound vibration. Most of this is pre-construction, so planning is important to success. Putting the brochure in the hand of consultant help them to communicate their needs.
UI/UX Enhancements
Trade advertisements
It can be a challenge to articulate sound visually, you have to get the user to think of sound in a instant.
From concept to completion these ads provided impact to the knowledge-based audience.
