Design Leader & Creative Strategist
The “Why”
I’ve spent 17+ years learning that great design doesn’t happen in a vacuum—it happens when people trust the process and each other. Whether I’m leading a team of 14 at a global scale or working 1-on-1, my goal is the same: to clear the chaos so the best ideas can actually reach the customer.
The “How”
Creating Room for Great Work.
I focus on streamlining design—not just for speed, but to give designers and cross-functional partners the mental space to truly understand the problem. * Strategic Alignment: Driving business logic behind the scenes to gain stakeholder buy-in and clear the path for the team.
- Revenue Impact: Helping teams protect $1B in revenue by keeping the focus on the human on the other side of the screen.
- Relational Infrastructure: Building the mentorship and trust that empowers high-performers to thrive and deliver their best work.
The “What”
A Hybrid Approach
My background is a mix of UX, Branding, and Strategy. I love getting my hands dirty in a problem, but I’ve found my highest value is in bridging the gap—making sure the business goals, the marketing vision, and the user’s needs are all speaking the same language.
“When you engage Leslie on a Web or UI project, you’re getting more than simply the value of her excellent design skills: you’re getting the full benefit of her imagination as well. She’s a collaborator, a sounding board, an explorer, and a confidante, and I’ve called on her more than once to jump into a tough project mid-stream and help make sense of chaos. She handles stress with humor, and ambiguity with grace.”
“We have worked with Leslie Lopes from PureMotion Creative for over three years and on multiple projects from brochures to website design. Leslie took the time to learn about our products as well as how we come to market. If you invest the time, you will receive multiple creative paths enabling you to explore new ways to position your company/products. If you need the extra support, she isn’t shy about coming in and presenting to all of your stakeholders- from the president to the folks in the trenches. Letting PureMotion handle their part of the project keeps me out of the weeds and able to focus on the larger picture.”
“Leslie Lopes and Pure Motion have been a great creative asset for my companies! The expertise she brings to each project is essential in positioning us in our market space. During the development of my website, Leslie was very patient and professional. Never having developed one before–we were truly starting from scratch. She was knowledgeable on the platforms, ease of use, and opportunities for future expansion. Her creative eye was spot on, taking my vision to a produceable reality.”
” I hired Leslie to help us improve image and positioning for our National Seating and Bostrom heavy truck seat brands. This included updates to our logos, website, trade show displays, adverts, point of purchase displays and showroom signage. Leslie was a true professional, getting into the field to gain a firsthand understanding of our customers, customer; interviewing truck drivers and visiting dealers. Her insights helped accelerate the design and launch process and create images and messaging that were spot on!”
Contact me if you would like to meet.
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